People First
I try to understand who the work is for before deciding what to make.
I’m a digital marketing specialist whose path has taken me through editorial work, social media, search and creative production. Each has taught me a different way to connect an idea with its audience.

I try to understand who the work is for before deciding what to make.
I enjoy finding the form that makes a message clear and memorable.
I keep improving my approach through practice, feedback and results.
Writing, reviewing and shaping content for audiences and communities.
Sports writing and SEO work at Uphead Digital.
Research, content and collaboration became a larger part of my work.
Bringing search, content, creative work and analytics together.
Meta-authorized coursework completed through Coursera, supporting my work in social media strategy, management and advertising.
I start by understanding the audience and the goal. From there, I plan, create, coordinate and review what the work tells us.
See My Work →BS Information Technology, major in Marketing Technology, Mapúa Malayan Digital College (ongoing).
Filmmaker semifinalist, Nikon Photo and Film Contest (2023).
Tell me about your goals, and let’s shape the next step together.